For brands & distributors
Sell direct to salons. Keep every datapoint.
Whether you manufacture or distribute professional beauty products — real-time, per-location sales stay yours. We keep fees as low as possible — much lower than other online and offline channels — and after a client’s first several orders they’re treated as yours, with only a minimal fee.
Why BIX
Predictable wholesale demand without giving up the channel.
BIX is the commerce layer inside salon management software — inventory, ordering, and education where professionals already work. Your products get discovered, reordered, and restocked as part of how salons run their business.
What you get
Everything a distributor promises — without the data leak.
New professional clients
Reach verified salons and spas through connected apps, marketplace discovery, and education — without adding sales headcount.
Performance you can act on
See how professionals discover, order, and reorder your brand. Per-location visibility distributors never share — and we don't sell to your competitors.
Education that sells
Protocols, tutorials, and guides live inside product data. Learning and buying drive each other inside the workflow.
Direct professional relationships
Share launches, gather feedback, and build advocates — with pro-only access and qualification rules you control.
First order → repeat habit
Low-stock signals, replenishment, and reorder reminders turn trial into recurring wholesale revenue.
Full brand control
Your pricing, promotions, and buyer approval rules. Manual or automatic client qualification — your call.
Professional channel protection
Your brand stays in professional hands.
Every policy below is active and enforced — not a roadmap item.
Pro-only access
Licensed professionals only. Identity and license verification before pricing or ordering. No consumers, no resellers.
Client qualification
Set buyer requirements or approve each account. You decide who purchases your line.
Anti-diversion enforcement
License misuse and salon-based dropshipping are monitored. Flagged accounts are removed.
Pricing integrity
MAP and territory rules enforced. Parity with your other US wholesale channels.
Neutrality
Your sales data should never feed a rival's dashboard.
Brand-owned distributors are investing heavily in data-driven engagement — wholesale analytics panels that see your volumes in real time. BIX is independent. No competitor sees your per-location, per-SKU performance.
Commerce layer vs. brand operations
What BIX handles. What stays with you.
BIX provides
- Structured incoming orders across many salon locations
- Product discovery, merchandising, and marketplace advertising
- Education and sales layer tied to catalog data
- Regulatory compliance and anti-diversion enforcement
- Payments, tax collection, and client relationship on-platform
- Credit and net terms (rolling out)
- Largest professional product database — descriptions, ingredients, photos, protocols
- Salon access without existing distributor credentials
You keep
- Last-mile fulfillment and warehousing
- Returns handling and product quality
- Product development and brand building
- Your customer data — detailed, real-time, yours alone
Go-to-market
Direct fulfillment to start. Scale when demand proves out.
Begin with zero upfront cost: you ship from your warehouse while BIX handles payments, tax, and the salon relationship. After initial volume proves demand, we can discuss stocking distribution — warehousing, shipping, and flexible payment terms.
Fast launch
Onboarding in days, not quarters. We can load catalog data and connect your fulfillment stack.
Integrations
Shopify, ShipStation, ShipBob, Linnworks, NetSuite, Salesforce, Microsoft Dynamics 365, and more — plus Wix and Adobe Commerce coming soon.
Global reach
We can stand up brands and salon apps outside the US — one layer, multiple markets.
Beyond home care
Forecasting, marketplace features, and payments — infrastructure retail-focused incumbents are only starting to build.
Pricing
Low fees. Clients become yours.
We keep fees as low as possible — much lower than what you typically pay for other online and offline sales channels. You don’t pay for new clients forever: after their first several orders, they’re treated as yours, with only a minimal fee on ongoing volume.
Works seamlessly with the tools you use
BIX integrates with leading platforms to streamline your operations and keep your business moving forward.
Coming soon
Coming soon
How easy it is
You sign up. We do the rest.
Getting on BIX takes a few minutes of your time. After that, our team prepares your catalog, pages, and integrations — with little or no work from you — until orders arrive in the systems you already use.
Create your account
Register in Beauty Interchange and provide your company details from our site.
Requires 15 minutes of your time to create account and provide company details
We verify & you sign
BIX verifies your brand and company information. You sign the partnership agreement with BIX.
Requires 10 minutes of your time to review and sign agreement
We build everything
BIX creates products, uploads product information, prepares your brand or distributor pages, and integrates with the tools you use for stocks, prices, and orders — with no or minimal interaction from you.
Requires: 0 minutes of your time
Orders hit your systems
You start receiving orders in the systems you already use. Professionals order inside their salon apps; fulfillment stays in your workflow.
Requires: 5 minutes of your time to discuss details and go live
Reach salons where they already work.
Book a call to discuss catalog, fulfillment model, and how BIX fits your professional channel strategy.